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Rays Talk Show Episode 214: Host Ray Collazo and co-host Maria Florio continue discussion with next 5 steps to Build Your Online Brand From Scratch. In part two of the series, your Virtual Big Brother and Maria reveal strategies to build your online community through authentic engagement, target market identification and social media. Ray and Maria also share some tools anyone can use to minimize the brand building learning curve and automate potentially time consuming day to day tasks.