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Rays Podcast Episode 211: Host Ray Collazo is joined by social media marketer and Snapchat King Carlos Gil. Carlos shared his inspiring personal story from high school dropout to renowned Social Media guru. Collazo and Gil are joined by panelists Danilo Rodriguez and Laiza Santos to take a deep dive into why Snapchat is the hottest social media platform for personal and business brand marketing. Listen to Carlos provide complete overview of Snapchat and the fundamental principles that will make social media content marketing work on any platform.

Highlights of this #RealTalk episode of Rays Talk Show:
–How Carlos Gil went from a high school dropout to career in social media marketing
–How Carlos’ mother’s advice changed his life
–How good will helped Carlos develop his personal business brand
–How to harness the Power of Relationships for entrepreneurship
–Insight from Carlos on how to forge a career in Silicon Valley
–Why Snapchat is “Twitter meets Youtube” according to Carlos
–Why snapchat is so conducive to creating attractive content
–Why Carlos is ultimately ‘platform agnostic’ and what really matters in the marketing game
–The REAL reason many marketers are shying away from Snapchat
–Amazing tips on how to grow your Snapchat audience
–What social media marketing tool is a big ‘no-no’ for use in Snapchat marketing
–Who are the hot Snapchat people to follow to see who is developing native content correctly.
–Why Social Media will be getting a ‘market adjustment’ sooner than we realize
–What is the “VIP Section” of Social Media that Carlos utilizes to build community
–Why YouTube is underutilized by many marketers and brand builders
–Tips for beginning to develop your Snapchat identity for personal or small business use
–How Snapchat helped guest Laiza Santos reinvent her brand in an unexpected way.
–How brands can reveal themselves in a unique way to their audience.
–The biggest challenge for Snapchat
–Why the psychology of Snapchat makes it distinct
–How should your content impact your audience
–How you can use Snapchat for commerce
–How Carlos see Blab fitting into social media landscape

Carlos Gil Quote:
“If you are able to build loyalty with customers today, you will have customer for life.”

Check out Carlos Gil’s Snapchat course and Subscribe to Rays Podcast on iTunes or Google Play.